We like… Sweden: Fashion uncovered
What is the secret formula behind the popularity of Swedish fashion?
Yvan Rodic, a fashion blogger and photographer based in London, a regular attendee of Stockholm Fashion Week, says the country’s blogging culture contributed to its global success.
“Sweden is a pioneering country when it comes to blogging,” he says. “In the last decade, people from around the world have started looking at Swedish blogs for inspiration — mostly to enjoy the photos since they don’t necessarily understand the language.”
Readers have then been educated on the brands and how to create outfits without spending a fortune. “I think this was a perfect match for the world of blogging since it promotes individuality and helped Sweden become a mini phenomenon in fashion,” Rodic says.
We found an interesting text about swedish fashion and wanted to share with you:
http://edition.cnn.com