We like… Sweden: Fashion uncovered

What is the secret formula behind the popularity of Swedish fashion?

Yvan Rodic, a fashion blogger and photographer based in London, a regular attendee of Stockholm Fashion Week, says the country’s blogging culture contributed to its global success.

“Sweden is a pioneering country when it comes to blogging,” he says. “In the last decade, people from around the world have started looking at Swedish blogs for inspiration — mostly to enjoy the photos since they don’t necessarily understand the language.”

Readers have then been educated on the brands and how to create outfits without spending a fortune. “I think this was a perfect match for the world of blogging since it promotes individuality and helped Sweden become a mini phenomenon in fashion,” Rodic says.

We found an interesting text about swedish fashion  and wanted to share with you:

Posted by on Feb 10 . Filed under Design, Inspiracija. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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