Absolut Gustafson, new flavored Vodka was created in cooperation famous vodka brand and Mats Gustafson, Swedish artist and fashion illustrator and showcased at the Plage Royal in Cannes ahead of a roll out to global travel retail in April 2012.
This new flavor vodka is made exclusively for global travelers, global duty free and travel retail markets – which makes it even more special.
Absolut Gustafson follows Absolut Flavour of the Tropics and Absolut Watkins as the latest limited edition travel retail exclusive for the vodka brand.
The bottle design features a “dramatic green and bright pink horizon”, drink is flavored with ‘sun-ripe’ cherries, ‘freshly sliced’ strawberries and ‘warm oriental’ notes of cardamom and chai.
Mats Gustafson said: “The final artwork combines these two colour blocks and, for me, they translate into the earth and the sky.”
The launch next year will be backed by a ‘360-degree’ marketing campaign, including brand installations in key duty free/travel retail market arenas.
Source, photos: luxuo.com, stylebykling.tv4.se
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