A new Dior’s short film, “Mise en Dior,” will be released on dior.com Tuesday. The visionary behind a film is a Christian Dior’s creative director of accessories, Camille Miceli.
Named after the first necklace she created for the brand’s costume jewelry collection after joining the fashion house in 2009, the 3-D animated film depicts the virtual world of a Dior pearl, following its twists and turns through an ultramodern pinball machine.
The viewer is able to see the making of a pearl necklace — set to an electro-remix of Mozart — and is also met with iconic pieces from the brand on its journey, including The Bar jacket, Lady Dior, J’Adore and Rouge Addict.
“Life and society have been quite depressed, so I asked myself, ‘How could we have some fun?’ We came up with a pinball machine,” Miceli told WWD.
“I wanted to embellish the pearls, they needed to have a couture aspect,” said Micelli, “It’s a frivolous and fun little movie.”