Eto. Sad ste dobili još jedan razlog da obiđete H&M i operušite sve police i štendere sa novom Marni kolekcijom. Izredali su se poznati modni dizajneri koji su voljni surađivati sa mainstream modnom kućom H&M. No, vjerojatno mnogi ne opažaju da se iza moćnog dizajnerskog imena krije malo manje pomnije krojena kvaliteta.
Ipak, to nije Marni koji dolazi direktno sa piste na police trgovina za široku masu. Sigurno postoji razlika, koju trenutno iz fotelje nisam u mogućnosti utvrditi. Jeftinije cijene idu skupa sa srozavanjem kvalitete i uobičajenih standarda.
No tko smo mi prosječni kupci da prigovaramo, kad nam se pruža prilika da ugrabimo tu moćnu etiketu po pristupačnoj cijeni. Nije uzalud da se kaže: Koliko para, toliko muzike.
Situacija s Marnijem je slična onoj kad je Versace prezentirao svoju liniju zajedno s H&M. Pomama i mahnito kupovanje i dalje ne jenjavaju. Stiče se dojam da H&M ne može pogriješiti s odabirom modne suradnje.
No, sačekajmo još iduće izbore.
Kako god, prečesto se ulazi u te kolaboracije i ne daje se ljudima malo više vremena da predahnu od kupnje. Jedva su stigli kući sa Versace komadima, a eto njih sutradan sa Marni komadima. A jesu li celebrityji i prosječni ljudi uopće imali prilike pojaviti se u njima i pošteno ih iznositi?
Eto se gladnom novoga opet pruža „bolja” hrana. Medijske kampanje odrađuju svoj dio posla, a da mi nismo svjesni njihovog utjecaja.
So there you have it. Another reason to visit H&M and return home with bags loaded with the new Marni collection. Many fashion designers have been standing in line to collaborate with H&M. We do not know whether it was their wish to work with the mainstream fashion giant or the giant himself proposed the collaboration.
Either way, one thing is for sure. The Croatians are buying the news. Just like with Versace for H&M, Marni proved to be an equal temptation.
But it remains questionable how much of the standard quality shown independently by Versace, Marni, Lanvin really has flown into the creative process with H&M. Are the clothes and accessories of an equally high standard as the clothes show on the catwalks?
There are undoubtedly some minor ( if not bigger ) differences in the quality of the models as seen in high fashion shops. But that’s an old story. Cheap goes in line with poor quality.
You see what you get, but you get it anyway. If for nothing else, then for the name of the brand. And you have no reason to feel being cheated. In the case of H&M there is a constant urge to collaborate with renown fashion brands. So much so, that an individual collaboration can not survive more than 6 months. On the shelves at least. Versace gone in less than a year, and here comes Marni. Next enters , for example, Louis Vuitton and so on, and neither stays on for two consecutive seasons, not to say two springs or autumns.
This way the shopraiders are in constant stress, fairly able to make use of their bought items, when another fashion comes up, and they are storming the shelves again.
Sounds like a fierce race.
Text by Mariann
