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Jil Sander Spring/Summer 2012 Ads… creepy stairs!

Check out the Jil Sander ads below (if you dare). Those creepy stairs!

You usually expect spring/summer clothing lines to be advertised with models sunning themselves on a beach or with flowers but Jil Sander’s ads this season are something else.

The fashion house’s new 2012 ads seem to be shot inside a creepy haunted house. Glass is broken in that window,  birdcage veil looks freaky!

Photographed by Willy Vanderperre, the shoot puts models Natasha Poly, Daria Strokous, Clement Chabernaud and Aiden Andrews in adorable clothes under very moody lighting and dramatic shadows.

The Halloween-esque vibe benefitted from the art direction of Raf Simons.





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