Fashion report Inspiracija

The Row Pre-Fall 2012 Womenswear

THE ROW, a luxury apparel and accessories brand by Ashley Olsen and Mary-Kate Olsen, was launched in 2007 with a simple mission to make the perfect luxurious T-shirt. Taking its name from the historic Savile Row, THE ROW’s aim is to offer an updated concept of bespoke tailoring to modern-day classics.

In five years since its inception, the line has expanded to include a complete range of sophisticated essentials, from the perfect pair of leather leggings and evening dresses to elegantly tailored knitwear and outerwear. In the Spring of 2010, THE ROW grew to include sunglasses.

THE ROW’s style philosophy overlooks trends, rather placing a sharp focus on clean, classic lines, ultra-refined silhouettes and the perfect fit. THE ROW apparel is predominantly manufactured in the USA with handbags and a selection of knitwear being made in Italy.

In 2009, The Council of Fashion Designers of America named both Ashley and Mary-Kate as members. THE ROW presented their first runway presentation for the Fall/Winter 2010 collection.

In 2011, Ashley and Mary-Kate were nominated by the CFDA for the Swarovski Award for Womenswear.

That same year, The Row launched its first handbag collection and collaborated with TOMS Shoes for the Fall/Winter season.

On these pics:  runway show or presentation for The Row Pre-Fall 2012 Womenswear Shows in New York.


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