In the closely watched March issues of fashion magazines — where fashion designers typically advertise their spring and summer collections — the Condé Nast flagship Vogue retained its customary No. 1 spot.
Vogue had 442.74 ad pages, up 3.7 percent, handily beating Time Inc.’s In Style, which came in No. 2 with 347.0 ad pages, up a healthy 39 pages, or 13 percent.
Rounding out the top 5 are: Elle, with 319 ad pages, Harper’s Bazaar’s 271 ad pages were good for No. 4, and W, with 204 ad pages, came in No. 5.
“The categories that were strong were jewelry, fashion, retail, and beauty, both prestige and mass,” said Susan Plagemann, Vogue publisher. She said this year is very comparable to last year, a climate she called good, and is ahead of the title’s average ad page total of the past five years.
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